Handbook of Research on Effective Marketing in Contemporary Globalism is popular PDF and ePub book, written by Christiansen, Bryan in 2014-06-30, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Handbook of Research on Effective Marketing in Contemporary Globalism can be Read Online from any device for your convenience.
Handbook of Research on Effective Marketing in Contemporary Globalism Book PDF Summary
The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication's importance to scholar-practitioners, business executives, and undergraduate/graduate students.
Detail Book of Handbook of Research on Effective Marketing in Contemporary Globalism PDF
- Author : Christiansen, Bryan
- Release : 30 June 2014
- Publisher : IGI Global
- ISBN : 9781466662216
- Genre : Business & Economics
- Total Page : 491 pages
- Language : English
- PDF File Size : 17,8 Mb
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