Strategic Marketing in Fragile Economic Conditions is popular PDF and ePub book, written by Samanta, Irene in 2014-06-30, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Strategic Marketing in Fragile Economic Conditions can be Read Online from any device for your convenience.
Strategic Marketing in Fragile Economic Conditions Book PDF Summary
"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher.
Detail Book of Strategic Marketing in Fragile Economic Conditions PDF
- Author : Samanta, Irene
- Release : 30 June 2014
- Publisher : IGI Global
- ISBN : 9781466662339
- Genre : Business & Economics
- Total Page : 344 pages
- Language : English
- PDF File Size : 14,9 Mb
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