Handbook of Research on Managing and Influencing Consumer Behavior is popular PDF and ePub book, written by Kaufmann, Hans-Ruediger in 2014-10-31, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Handbook of Research on Managing and Influencing Consumer Behavior can be Read Online from any device for your convenience.
Handbook of Research on Managing and Influencing Consumer Behavior Book PDF Summary
In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.
Detail Book of Handbook of Research on Managing and Influencing Consumer Behavior PDF
- Author : Kaufmann, Hans-Ruediger
- Release : 31 October 2014
- Publisher : IGI Global
- ISBN : 9781466665484
- Genre : Business & Economics
- Total Page : 764 pages
- Language : English
- PDF File Size : 20,8 Mb
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