Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is popular PDF and ePub book, written by Panwar, Upendra Singh in 2016-04-11, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector can be Read Online from any device for your convenience.
Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector Book PDF Summary
Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.
Detail Book of Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector PDF
- Author : Panwar, Upendra Singh
- Release : 11 April 2016
- Publisher : IGI Global
- ISBN : 9781522501442
- Genre : Business & Economics
- Total Page : 492 pages
- Language : English
- PDF File Size : 16,5 Mb
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