Strategic Marketing Management and Tactics in the Service Industry is popular PDF and ePub book, written by Sood, Tulika in 2017-03-20, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Strategic Marketing Management and Tactics in the Service Industry can be Read Online from any device for your convenience.
Strategic Marketing Management and Tactics in the Service Industry Book PDF Summary
Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.
Detail Book of Strategic Marketing Management and Tactics in the Service Industry PDF
- Author : Sood, Tulika
- Release : 20 March 2017
- Publisher : IGI Global
- ISBN : 9781522524762
- Genre : Business & Economics
- Total Page : 393 pages
- Language : English
- PDF File Size : 8,6 Mb
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