Multi Platform Advertising Strategies in the Global Marketplace is popular PDF and ePub book, written by Yang, Kenneth C. C. in 2017-12-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Multi Platform Advertising Strategies in the Global Marketplace can be Read Online from any device for your convenience.
Multi Platform Advertising Strategies in the Global Marketplace Book PDF Summary
In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.
Detail Book of Multi Platform Advertising Strategies in the Global Marketplace PDF
- Author : Yang, Kenneth C. C.
- Release : 01 December 2017
- Publisher : IGI Global
- ISBN : 9781522531159
- Genre : Business & Economics
- Total Page : 406 pages
- Language : English
- PDF File Size : 11,5 Mb
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