Impacts of Online Advertising on Business Performance is popular PDF and ePub book, written by Semerádová, Tereza in 2019-11-22, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Impacts of Online Advertising on Business Performance can be Read Online from any device for your convenience.
Impacts of Online Advertising on Business Performance Book PDF Summary
Creating a brand´s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many companies. In order to expand fan bases, promote company culture, and engage in communication with current customers, business professionals have made monitoring the impact of their advertisements a fundamental priority. Impacts of Online Advertising on Business Performance is a collection of innovative research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. While highlighting topics including data analytics, digital advertising, and consumer behavior, this book is ideally designed for managers, marketers, advertisers, business administrations, researchers, industry professionals, investors, academicians, and students concerned with the management of online marketing activities.
Detail Book of Impacts of Online Advertising on Business Performance PDF
- Author : Semerádová, Tereza
- Release : 22 November 2019
- Publisher : IGI Global
- ISBN : 9781799816201
- Genre : Business & Economics
- Total Page : 262 pages
- Language : English
- PDF File Size : 16,9 Mb
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