Strategic Perspectives in Destination Marketing is popular PDF and ePub book, written by Camilleri, Mark Anthony in 2018-08-17, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Strategic Perspectives in Destination Marketing can be Read Online from any device for your convenience.
Strategic Perspectives in Destination Marketing Book PDF Summary
The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.
Detail Book of Strategic Perspectives in Destination Marketing PDF
- Author : Camilleri, Mark Anthony
- Release : 17 August 2018
- Publisher : IGI Global
- ISBN : 9781522558361
- Genre : Business & Economics
- Total Page : 411 pages
- Language : English
- PDF File Size : 16,5 Mb
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