Global Perspectives on Strategic Storytelling in Destination Marketing is popular PDF and ePub book, written by Campos, Ana Cláudia in 2022-05-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Global Perspectives on Strategic Storytelling in Destination Marketing can be Read Online from any device for your convenience.
Global Perspectives on Strategic Storytelling in Destination Marketing Book PDF Summary
Stories have always been part of tourism with tourists eager to both share and listen to stories about destinations. Destinations also build identity and distinctiveness by sharing stories with visitors. It is essential to gain a deeper understanding of the role that stories play in marketing and branding destinations, as well as how storytelling through digital mobile technologies can aid in these practices. Global Perspectives on Strategic Storytelling in Destination Marketing is a key reference that offers theoretical frameworks and empirical approaches to the study of storytelling in tourism at the organizational and destination levels, and from the perspectives of experience providers and customers. It further addresses current and future challenges of tourism organizations and destinations that may be tackled by creatively adopting storytelling as a strategy for brand differentiation and customer involvement. Covering topics such as film-induced tourism, heritage tourism, and community engagement, this premier reference source is an excellent resource for marketers, advertising executives, brand managers, travel agencies, tour operators, event and program managers, business executives, government officials, community leaders, students, researchers, academicians, professionals, and practitioners in the tourism and hospitality industry.
Detail Book of Global Perspectives on Strategic Storytelling in Destination Marketing PDF
- Author : Campos, Ana Cláudia
- Release : 27 May 2022
- Publisher : IGI Global
- ISBN : 9781668434383
- Genre : Business & Economics
- Total Page : 336 pages
- Language : English
- PDF File Size : 20,9 Mb
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