Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy is popular PDF and ePub book, written by Gómez-Suárez, Mónica in 2016-06-20, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy can be Read Online from any device for your convenience.
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy Book PDF Summary
As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.
Detail Book of Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy PDF
- Author : Gómez-Suárez, Mónica
- Release : 20 June 2016
- Publisher : IGI Global
- ISBN : 9781522502210
- Genre : Business & Economics
- Total Page : 625 pages
- Language : English
- PDF File Size : 14,6 Mb
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