Advances in National Brand and Private Label Marketing is popular PDF and ePub book, written by Francisco J. Martinez-Lopez in 2020-05-13, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Advances in National Brand and Private Label Marketing can be Read Online from any device for your convenience.
Advances in National Brand and Private Label Marketing Book PDF Summary
This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options?
Detail Book of Advances in National Brand and Private Label Marketing PDF
- Author : Francisco J. Martinez-Lopez
- Release : 13 May 2020
- Publisher : Springer Nature
- ISBN : 9783030477646
- Genre : Business & Economics
- Total Page : 178 pages
- Language : English
- PDF File Size : 20,7 Mb
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