Brand Label and Product Intelligence is popular PDF and ePub book, written by Joseph Kaswengi in 2022-03-28, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Brand Label and Product Intelligence can be Read Online from any device for your convenience.
Brand Label and Product Intelligence Book PDF Summary
This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and social sciences. In particular, the book deals with various areas of application such as consumer behavior in the omnichannel, the influence of the coronavirus pandemic on attitudes and customer behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods.
Detail Book of Brand Label and Product Intelligence PDF
- Author : Joseph Kaswengi
- Release : 28 March 2022
- Publisher : Springer Nature
- ISBN : 9783030958091
- Genre : Business & Economics
- Total Page : 260 pages
- Language : English
- PDF File Size : 13,6 Mb
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