Marketing Management Support Systems is popular PDF and ePub book, written by Berend Wierenga in 2012-12-06, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing Management Support Systems can be Read Online from any device for your convenience.
Marketing Management Support Systems Book PDF Summary
Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?
Detail Book of Marketing Management Support Systems PDF
- Author : Berend Wierenga
- Release : 06 December 2012
- Publisher : Springer Science & Business Media
- ISBN : 9781461545958
- Genre : Business & Economics
- Total Page : 349 pages
- Language : English
- PDF File Size : 18,5 Mb
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