Global Marketing Management System Second Edition is popular PDF and ePub book, written by Basil J Janavaras in 2017-04-25, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Global Marketing Management System Second Edition can be Read Online from any device for your convenience.
Global Marketing Management System Second Edition Book PDF Summary
This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities.The book aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strategic and applied oriented methodology to global business planning and strategy formulation. It introduces the GMMS process as a demonstration of a successful application of using web-based tools in teaching international business. The book also facilitates the ability of students to enhance their understanding of decision making in international management and bridge the gap between theory and practice.
Detail Book of Global Marketing Management System Second Edition PDF
- Author : Basil J Janavaras
- Release : 25 April 2017
- Publisher : World Scientific Publishing Company
- ISBN : 9789813201095
- Genre : Business & Economics
- Total Page : 338 pages
- Language : English
- PDF File Size : 13,9 Mb
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