Essentials of Marketing Management is popular PDF and ePub book, written by Geoffrey Lancaster in 2017-08-24, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Essentials of Marketing Management can be Read Online from any device for your convenience.
Essentials of Marketing Management Book PDF Summary
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.
Detail Book of Essentials of Marketing Management PDF
- Author : Geoffrey Lancaster
- Release : 24 August 2017
- Publisher : Routledge
- ISBN : 9781351709088
- Genre : Business & Economics
- Total Page : 464 pages
- Language : English
- PDF File Size : 19,9 Mb
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