Marketing A Relationship Perspective Second Edition is popular PDF and ePub book, written by Hollensen Svend in 2019-03-15, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing A Relationship Perspective Second Edition can be Read Online from any device for your convenience.
Marketing A Relationship Perspective Second Edition Book PDF Summary
Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the 'new' relationship approach into the traditional process of developing effective marketing plans. The book's structure fits to the marketing planning process of a company. Consequently, the book looks at the marketing management process from the perspective of both relational and transactional approach, suggesting that a company should, in any case, pursue an integrative and situational marketing management approach. Svend Hollensen's and Marc Opresnik's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers, and practitioners alike.
Detail Book of Marketing A Relationship Perspective Second Edition PDF
- Author : Hollensen Svend
- Release : 15 March 2019
- Publisher : World Scientific
- ISBN : 9781944659646
- Genre : Business & Economics
- Total Page : 520 pages
- Language : English
- PDF File Size : 19,6 Mb
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