The Marketing Research Guide is popular PDF and ePub book, written by Robert E. Stevens in 2006, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Marketing Research Guide can be Read Online from any device for your convenience.
The Marketing Research Guide Book PDF Summary
Here is the newest edition of a marketing research classic-the original edition was named an Outstanding Academic Book by Choice Magazine-updated to include essential information about online sources of data and Internet surveys, as well as an advanced statistical analysis chapter. You'll find step-by-step instructions to take you through the complete marketing research process, plus worksheets, sample proposals, questionnaires, and a copy of a final report-all designed to clarify the "how," "when," and "why" of marketing research.
Detail Book of The Marketing Research Guide PDF
- Author : Robert E. Stevens
- Release : 28 June 2024
- Publisher : Routledge
- ISBN : 9780789024169
- Genre : Business & Economics
- Total Page : 444 pages
- Language : English
- PDF File Size : 20,8 Mb
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