Market Research in Practice is popular PDF and ePub book, written by Paul N Hague in 2004-03-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Market Research in Practice can be Read Online from any device for your convenience.
Market Research in Practice Book PDF Summary
This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible. Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research. The book also outlines data protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. Contents include: the role of market research market research design desk research focus groups and in-depth interviews sampling questionnaire design interviewing self-completion questionnaires and e-surveys data analysis report findings Part of the new Market Research in Practice series and published in association with the Market Research Society, Market Research in Practice is an invaluable guide for students, researchers, marketers and users of market research.
Detail Book of Market Research in Practice PDF
- Author : Paul N Hague
- Release : 03 March 2004
- Publisher : Kogan Page Publishers
- ISBN : 9780749445942
- Genre : Business & Economics
- Total Page : 257 pages
- Language : English
- PDF File Size : 19,7 Mb
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