A Concise Guide to Market Research is popular PDF and ePub book, written by Marko Sarstedt in 2014-08-07, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, A Concise Guide to Market Research can be Read Online from any device for your convenience.
A Concise Guide to Market Research Book PDF Summary
This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device. The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data) New material on data description (e.g., outlier detection and missing value analysis) Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb Uses IBM SPSS version 22
Detail Book of A Concise Guide to Market Research PDF
- Author : Marko Sarstedt
- Release : 07 August 2014
- Publisher : Springer
- ISBN : 3642539645
- Genre : Business & Economics
- Total Page : 347 pages
- Language : English
- PDF File Size : 15,5 Mb
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