Marketing Research with SAS Enterprise Guide is popular PDF and ePub book, written by Kristof Coussement in 2017-03-02, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing Research with SAS Enterprise Guide can be Read Online from any device for your convenience.
Marketing Research with SAS Enterprise Guide Book PDF Summary
Many marketing researchers, companies and business schools need to use statistical procedures and accurately interpret the result, that's why the SAS® Enterprise Guide software, which uses a user-friendly drag-and-drop menu to extract statistical information, is so popular. Marketing Research with SAS Enterprise Guide includes 236 screen shots to provide a detailed explanation of the SAS® Enterprise Guide software. Based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting information, collating it to provide reliable knowledge, and how to use these insights to solve day-to-day business and research problems. SAS ® offers a stand-alone marketing research tool by means of the SAS® OnDemand Enterprise Guide solution for academics and business professionals. This straightforward, pragmatic reference manual will help: -
Detail Book of Marketing Research with SAS Enterprise Guide PDF
- Author : Kristof Coussement
- Release : 02 March 2017
- Publisher : Routledge
- ISBN : 9781351919722
- Genre : Business & Economics
- Total Page : 253 pages
- Language : English
- PDF File Size : 14,5 Mb
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