Social Marketing Research for Global Public Health is popular PDF and ePub book, written by W. Douglas Evans in 2016-06-15, it is a fantastic choice for those who relish reading online the Medical genre. Let's immerse ourselves in this engaging Medical book by exploring the summary and details provided below. Remember, Social Marketing Research for Global Public Health can be Read Online from any device for your convenience.
Social Marketing Research for Global Public Health Book PDF Summary
Like all aspects of society, public health practice has been fundamentally changed by the emergence of electronic and social media as centerpieces of human communication and connection. More than ever, public health practitioners rely on these new marketing and communications technologies to promote longstanding goals like disease prevention and fostering social responsibility. Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting. It also provides practical advice to practitioners seeking to assess their interventions, along with examples for effective outreach to promote smoking cessation, financial literacy, and other social goods. Combining overviews of marketing theory and methodology with practical chapters specific to public health, Social Marketing Research for Global Public Health provides a crucial and holistic understanding for this new imperative in the field.
Detail Book of Social Marketing Research for Global Public Health PDF
- Author : W. Douglas Evans
- Release : 15 June 2016
- Publisher : Oxford University Press
- ISBN : 9780190606466
- Genre : Medical
- Total Page : 321 pages
- Language : English
- PDF File Size : 9,9 Mb
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