Case Studies on Social Marketing is popular PDF and ePub book, written by M. Mercedes Galan-Ladero in 2019-02-20, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Case Studies on Social Marketing can be Read Online from any device for your convenience.
Case Studies on Social Marketing Book PDF Summary
Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.
Detail Book of Case Studies on Social Marketing PDF
- Author : M. Mercedes Galan-Ladero
- Release : 20 February 2019
- Publisher : Springer
- ISBN : 9783030048433
- Genre : Business & Economics
- Total Page : 254 pages
- Language : English
- PDF File Size : 9,9 Mb
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