Marketing Cases from Emerging Markets is popular PDF and ePub book, written by Dilip Mutum in 2013-09-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing Cases from Emerging Markets can be Read Online from any device for your convenience.
Marketing Cases from Emerging Markets Book PDF Summary
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module.
Detail Book of Marketing Cases from Emerging Markets PDF
- Author : Dilip Mutum
- Release : 03 September 2013
- Publisher : Springer Science & Business Media
- ISBN : 9783642368615
- Genre : Business & Economics
- Total Page : 159 pages
- Language : English
- PDF File Size : 17,8 Mb
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