Applied Social Marketing and Quality of Life is popular PDF and ePub book, written by M. Mercedes Galan-Ladero in 2021-12-02, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Applied Social Marketing and Quality of Life can be Read Online from any device for your convenience.
Applied Social Marketing and Quality of Life Book PDF Summary
This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketing campaigns were developed and implemented in specific cases related to disease prevention and risk behavior, safe and healthy lifestyles, and inclusion and interpersonal relationships. It also covers social marketing campaigns related to COVID-19 in various countries. The book is both comprehensive and provides in-depth understanding of every case, and is useful for research, policy making, development communication and social marketing. Graduate students, researchers, practitioners, and social marketers alike will find this book interesting.
Detail Book of Applied Social Marketing and Quality of Life PDF
- Author : M. Mercedes Galan-Ladero
- Release : 02 December 2021
- Publisher : Springer Nature
- ISBN : 9783030832865
- Genre : Social Science
- Total Page : 424 pages
- Language : English
- PDF File Size : 12,5 Mb
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