Dealing with Socially Responsible Consumers is popular PDF and ePub book, written by Jishnu Bhattacharyya in 2023-01-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Dealing with Socially Responsible Consumers can be Read Online from any device for your convenience.
Dealing with Socially Responsible Consumers Book PDF Summary
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.
Detail Book of Dealing with Socially Responsible Consumers PDF
- Author : Jishnu Bhattacharyya
- Release : 01 January 2023
- Publisher : Springer Nature
- ISBN : 9789811944574
- Genre : Business & Economics
- Total Page : 587 pages
- Language : English
- PDF File Size : 9,8 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Dealing with Socially Responsible Consumers by Jishnu Bhattacharyya, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.