Consumption Behaviour and Social Responsibility is popular PDF and ePub book, written by Karnika Gupta in 2020-05-23, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Consumption Behaviour and Social Responsibility can be Read Online from any device for your convenience.
Consumption Behaviour and Social Responsibility Book PDF Summary
This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsibility’. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model. The book appeals to readers interested in consumer behaviour, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and structural equation modelling with path analysis and confirmatory factor analysis. The book also offers concrete recommendations that will benefit businesses and governments alike.
Detail Book of Consumption Behaviour and Social Responsibility PDF
- Author : Karnika Gupta
- Release : 23 May 2020
- Publisher : Springer Nature
- ISBN : 9789811530050
- Genre : Business & Economics
- Total Page : 464 pages
- Language : English
- PDF File Size : 12,8 Mb
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