Socio Economic Perspectives on Consumer Engagement and Buying Behavior is popular PDF and ePub book, written by Kaufmann, Hans Ruediger in 2017-01-18, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Socio Economic Perspectives on Consumer Engagement and Buying Behavior can be Read Online from any device for your convenience.
Socio Economic Perspectives on Consumer Engagement and Buying Behavior Book PDF Summary
In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.
Detail Book of Socio Economic Perspectives on Consumer Engagement and Buying Behavior PDF
- Author : Kaufmann, Hans Ruediger
- Release : 18 January 2017
- Publisher : IGI Global
- ISBN : 9781522521402
- Genre : Business & Economics
- Total Page : 441 pages
- Language : English
- PDF File Size : 15,8 Mb
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