Social Marketing to Protect the Environment is popular PDF and ePub book, written by Doug McKenzie-Mohr in 2011-05-11, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Social Marketing to Protect the Environment can be Read Online from any device for your convenience.
Social Marketing to Protect the Environment Book PDF Summary
Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies. It then moves into sections on Residential-Related Behaviours and Commercial-Related Behaviours. These sections follow a consistent format and: - Describe a variety of environmental issues - Give examples of the numerous changes in behaviours and/or practices that would contribute to reducing the problem - Provide mini-cases that illustrate the successful use of social marketing principles along with tools to influence this behaviour in similar situations - Review what worked and what could have been improved. A final section provides future directions and recommendations.
Detail Book of Social Marketing to Protect the Environment PDF
- Author : Doug McKenzie-Mohr
- Release : 11 May 2011
- Publisher : SAGE Publications
- ISBN : 9781412991292
- Genre : Business & Economics
- Total Page : 257 pages
- Language : English
- PDF File Size : 13,9 Mb
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