Fostering Sustainable Behavior is popular PDF and ePub book, written by Doug McKenzie-Mohr in 2011-02-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Fostering Sustainable Behavior can be Read Online from any device for your convenience.
Fostering Sustainable Behavior Book PDF Summary
The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.
Detail Book of Fostering Sustainable Behavior PDF
- Author : Doug McKenzie-Mohr
- Release : 01 February 2011
- Publisher : New Society Publishers
- ISBN : 9781550924626
- Genre : Business & Economics
- Total Page : 184 pages
- Language : English
- PDF File Size : 7,8 Mb
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