Research Handbook on Export Marketing is popular PDF and ePub book, written by Craig C. Julian in 2014-12-31, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Research Handbook on Export Marketing can be Read Online from any device for your convenience.
Research Handbook on Export Marketing Book PDF Summary
The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through
Detail Book of Research Handbook on Export Marketing PDF
- Author : Craig C. Julian
- Release : 31 December 2014
- Publisher : Edward Elgar Publishing
- ISBN : 9781781954393
- Genre : Business & Economics
- Total Page : 456 pages
- Language : English
- PDF File Size : 13,9 Mb
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