Research Handbook of Marketing in Emerging Economies is popular PDF and ePub book, written by Marin A. Marinov in 2017-04-28, it is a fantastic choice for those who relish reading online the Uncategoriezed genre. Let's immerse ourselves in this engaging Uncategoriezed book by exploring the summary and details provided below. Remember, Research Handbook of Marketing in Emerging Economies can be Read Online from any device for your convenience.
Research Handbook of Marketing in Emerging Economies Book PDF Summary
Recently, emerging economies have contributed significantly to the world economic growth and output. This Research Handbook attempts to fill in the gap of sparse publications on marketing in emerging economies. It addresses diverse issues from a universal as well as regional and country-specific perspective, shedding light on general topics such as data collection procedure equivalence and marketing accountability, and also exploring various contexts like Central & Eastern Europe and India. Comparing the ways in which marketing is performed in emerging and advanced economies, the chapters explore various aspects including business-to-business marketing relationships, the role of multi-cultural markets in marketing and retail marketing of multinational corporations, corporate social responsibility and consumer loyalty.
Detail Book of Research Handbook of Marketing in Emerging Economies PDF
- Author : Marin A. Marinov
- Release : 28 April 2017
- Publisher : Edward Elgar Publishing
- ISBN : 9781784713171
- Genre : Uncategoriezed
- Total Page : 328 pages
- Language : English
- PDF File Size : 15,8 Mb
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