Marketing Communications in Emerging Economies Volume II is popular PDF and ePub book, written by Thomas Anning-Dorson in 2022-01-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing Communications in Emerging Economies Volume II can be Read Online from any device for your convenience.
Marketing Communications in Emerging Economies Volume II Book PDF Summary
Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention. It is the first of its kind to highlight key conceptual issues and provide critical empirical evidence on marketing communications in and from emerging economies. Corporate executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it lays bare some important strategic and operational insights specific to emerging markets.
Detail Book of Marketing Communications in Emerging Economies Volume II PDF
- Author : Thomas Anning-Dorson
- Release : 01 January 2022
- Publisher : Springer Nature
- ISBN : 9783030813376
- Genre : Business & Economics
- Total Page : 313 pages
- Language : English
- PDF File Size : 18,8 Mb
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