Fashion Marketing in Emerging Economies Volume I is popular PDF and ePub book, written by Frederica Brooksworth in 2022-12-06, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Fashion Marketing in Emerging Economies Volume I can be Read Online from any device for your convenience.
Fashion Marketing in Emerging Economies Volume I Book PDF Summary
Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled with an increasing market share, particularly for women’s mid-market apparel. In order for fashion firms to succeed in these markets it is crucial to gain an understanding of the state of the industry, macro-environmental factors, traditions and religious beliefs. A one-size-fits-all approach to global fashion marketing strategy now requires a step-change; fashion firms require dedicated strategies which fit the need of the fashion brands that are operating or seeking to operate within emerging markets. In this contributed volume, authors shed light on fashion marketing strategy for emerging economies and recognise these markets as major growth centres. Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering a wide range of emerging markets, chapters provide case studies from China, India, Ethiopia, Romania, Turkey, Brazil and Nigeria, among others. This book responds to the growing demand for research, information, recommendations and insight from practitioners, entrepreneurs and academics who are eager to understand marketing strategies, tools and technologies that will work within this unique industry.
Detail Book of Fashion Marketing in Emerging Economies Volume I PDF
- Author : Frederica Brooksworth
- Release : 06 December 2022
- Publisher : Springer Nature
- ISBN : 9783031073267
- Genre : Business & Economics
- Total Page : 286 pages
- Language : English
- PDF File Size : 8,9 Mb
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