Handbook of Market Research is popular PDF and ePub book, written by Christian Homburg in 2021-12-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Handbook of Market Research can be Read Online from any device for your convenience.
Handbook of Market Research Book PDF Summary
In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applications. Aspects covered include topics on data-related issues, methods, and applications. Data-related topics comprise chapters on experimental design, survey research methods, international market research, panel data fusion, and endogeneity. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis. Application chapters focus on specific topics relevant for market research such as customer satisfaction, customer retention modeling, return on marketing, and return on price promotions. Each chapter is written by an expert in the field. The presentation of the material seeks to improve the intuitive and technical understanding of the methods covered.
Detail Book of Handbook of Market Research PDF
- Author : Christian Homburg
- Release : 03 December 2021
- Publisher : Springer
- ISBN : 3319574116
- Genre : Business & Economics
- Total Page : 0 pages
- Language : English
- PDF File Size : 21,8 Mb
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