The Handbook of Marketing Research is popular PDF and ePub book, written by Rajiv Grover in 2006-06-23, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Handbook of Marketing Research can be Read Online from any device for your convenience.
The Handbook of Marketing Research Book PDF Summary
The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.
Detail Book of The Handbook of Marketing Research PDF
- Author : Rajiv Grover
- Release : 23 June 2006
- Publisher : SAGE Publications
- ISBN : 9781452261539
- Genre : Business & Economics
- Total Page : 721 pages
- Language : English
- PDF File Size : 16,7 Mb
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