Research Handbook of Innovation and Creativity for Marketing Management is popular PDF and ePub book, written by Eric Shiu in 2017-04-28, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Research Handbook of Innovation and Creativity for Marketing Management can be Read Online from any device for your convenience.
Research Handbook of Innovation and Creativity for Marketing Management Book PDF Summary
This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book.
Detail Book of Research Handbook of Innovation and Creativity for Marketing Management PDF
- Author : Eric Shiu
- Release : 28 April 2017
- Publisher : Edward Elgar Publishing
- ISBN : 9780857937957
- Genre : Business & Economics
- Total Page : 264 pages
- Language : English
- PDF File Size : 14,9 Mb
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