When Luxury Meets Art is popular PDF and ePub book, written by Olga Louisa Kastner in 2013-12-05, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, When Luxury Meets Art can be Read Online from any device for your convenience.
When Luxury Meets Art Book PDF Summary
Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases.
Detail Book of When Luxury Meets Art PDF
- Author : Olga Louisa Kastner
- Release : 05 December 2013
- Publisher : Springer Science & Business Media
- ISBN : 9783658045760
- Genre : Business & Economics
- Total Page : 137 pages
- Language : English
- PDF File Size : 10,5 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book When Luxury Meets Art by Olga Louisa Kastner, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.