Fashion Branding and Communication is popular PDF and ePub book, written by Byoungho Jin in 2017-04-26, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Fashion Branding and Communication can be Read Online from any device for your convenience.
Fashion Branding and Communication Book PDF Summary
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.
Detail Book of Fashion Branding and Communication PDF
- Author : Byoungho Jin
- Release : 26 April 2017
- Publisher : Springer
- ISBN : 9781137523433
- Genre : Business & Economics
- Total Page : 199 pages
- Language : English
- PDF File Size : 18,8 Mb
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