Social Media for Fashion Marketing is popular PDF and ePub book, written by Wendy K. Bendoni in 2020-08-06, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Social Media for Fashion Marketing can be Read Online from any device for your convenience.
Social Media for Fashion Marketing Book PDF Summary
Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand's online presence. With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication. Featured topics - Rules of Digital Storytelling - Rethinking Gamification - Strategic Digital Marketing - The Role of Citizen Journalists - The Social Media Looking Glass - World of Influencer Marketing - Visual Consumption Economy - Global Perspective of Social Media
Detail Book of Social Media for Fashion Marketing PDF
- Author : Wendy K. Bendoni
- Release : 06 August 2020
- Publisher : Bloomsbury Publishing
- ISBN : 9781474238991
- Genre : Business & Economics
- Total Page : 273 pages
- Language : English
- PDF File Size : 9,6 Mb
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