The Artification of Luxury Fashion Brands is popular PDF and ePub book, written by Marta Massi in 2020-06-18, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Artification of Luxury Fashion Brands can be Read Online from any device for your convenience.
The Artification of Luxury Fashion Brands Book PDF Summary
Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.
Detail Book of The Artification of Luxury Fashion Brands PDF
- Author : Marta Massi
- Release : 18 June 2020
- Publisher : Springer Nature
- ISBN : 9783030261214
- Genre : Business & Economics
- Total Page : 181 pages
- Language : English
- PDF File Size : 12,7 Mb
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