The Management of Luxury is popular PDF and ePub book, written by Benjamin Berghaus in 2014-09-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Management of Luxury can be Read Online from any device for your convenience.
The Management of Luxury Book PDF Summary
In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry unlike any other; those who consider managing in it as a constant balance between trusting the conventional and trying the innovative to enable the extraordinary. Including case studies on iconic brands such as Burberry, Louis Vuitton, and Leica, The Management of Luxury equips readers with innovative insights and perspectives to better understand the nature of the luxury industry so they can more effectively manage businesses in the luxury market.
Detail Book of The Management of Luxury PDF
- Author : Benjamin Berghaus
- Release : 03 September 2014
- Publisher : Kogan Page Publishers
- ISBN : 9780749471675
- Genre : Business & Economics
- Total Page : 488 pages
- Language : English
- PDF File Size : 8,6 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book The Management of Luxury by Benjamin Berghaus, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.