The Art of Successful Brand Collaborations is popular PDF and ePub book, written by Géraldine Michel in 2020-03-04, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Art of Successful Brand Collaborations can be Read Online from any device for your convenience.
The Art of Successful Brand Collaborations Book PDF Summary
Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the process of brand collaborations and explains the key factors of success to build specific forms of collaborations between diverse partners. The Art of Successful Brand Collaborations gives tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies such as Coca-Cola, Louis Vuitton, Puma, David Beckham and Pharrell Williams. In this vivid study, the academic and practitioner author team outline deep knowledge about the advantages and economic benefits of this marketing strategy. This includes additional meaning, improvement of the brand image, attracting new customers within different target groups and the development of the brand in new markets. Filled with interviews from practitioners and vital academic and professional insights, this book is an essential guide for brand managers, professors and students to better understand and successfully implement the process of brand collaborations.
Detail Book of The Art of Successful Brand Collaborations PDF
- Author : Géraldine Michel
- Release : 04 March 2020
- Publisher : Routledge
- ISBN : 9781351014458
- Genre : Business & Economics
- Total Page : 256 pages
- Language : English
- PDF File Size : 16,6 Mb
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