Fashion Brand Internationalization is popular PDF and ePub book, written by Byoungho Jin in 2016-06-28, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Fashion Brand Internationalization can be Read Online from any device for your convenience.
Fashion Brand Internationalization Book PDF Summary
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.
Detail Book of Fashion Brand Internationalization PDF
- Author : Byoungho Jin
- Release : 28 June 2016
- Publisher : Springer
- ISBN : 9781137523372
- Genre : Business & Economics
- Total Page : 142 pages
- Language : English
- PDF File Size : 7,6 Mb
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