Congruency Expectations and Consumer Behavior in Digital Environments is popular PDF and ePub book, written by Frederic Nimmermann in 2019-10-23, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Congruency Expectations and Consumer Behavior in Digital Environments can be Read Online from any device for your convenience.
Congruency Expectations and Consumer Behavior in Digital Environments Book PDF Summary
A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study. About the Author: Frederic Nimmermann works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on consumer behavior in digital environments.
Detail Book of Congruency Expectations and Consumer Behavior in Digital Environments PDF
- Author : Frederic Nimmermann
- Release : 23 October 2019
- Publisher : Springer Nature
- ISBN : 9783658284213
- Genre : Business & Economics
- Total Page : 213 pages
- Language : English
- PDF File Size : 20,8 Mb
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