Event Marketing in the Context of Higher Education Marketing and Digital Environments is popular PDF and ePub book, written by Florian Neus in 2020-02-25, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Event Marketing in the Context of Higher Education Marketing and Digital Environments can be Read Online from any device for your convenience.
Event Marketing in the Context of Higher Education Marketing and Digital Environments Book PDF Summary
Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new insights are derived. Furthermore, valuable implications for research and management are presented. About the Author: Florian Neus works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.
Detail Book of Event Marketing in the Context of Higher Education Marketing and Digital Environments PDF
- Author : Florian Neus
- Release : 25 February 2020
- Publisher : Springer Nature
- ISBN : 9783658292621
- Genre : Business & Economics
- Total Page : 166 pages
- Language : English
- PDF File Size : 14,8 Mb
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