Handbook of Research on New Media Applications in Public Relations and Advertising is popular PDF and ePub book, written by Esiyok, Elif in 2020-08-07, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Handbook of Research on New Media Applications in Public Relations and Advertising can be Read Online from any device for your convenience.
Handbook of Research on New Media Applications in Public Relations and Advertising Book PDF Summary
As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.
Detail Book of Handbook of Research on New Media Applications in Public Relations and Advertising PDF
- Author : Esiyok, Elif
- Release : 07 August 2020
- Publisher : IGI Global
- ISBN : 9781799832034
- Genre : Business & Economics
- Total Page : 572 pages
- Language : English
- PDF File Size : 8,5 Mb
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