Social Media for Strategic Communication is popular PDF and ePub book, written by Karen Freberg in 2021-07-02, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Social Media for Strategic Communication can be Read Online from any device for your convenience.
Social Media for Strategic Communication Book PDF Summary
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.
Detail Book of Social Media for Strategic Communication PDF
- Author : Karen Freberg
- Release : 02 July 2021
- Publisher : SAGE Publications
- ISBN : 9781071826881
- Genre : Language Arts & Disciplines
- Total Page : 477 pages
- Language : English
- PDF File Size : 20,9 Mb
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