Social Media Campaigns is popular PDF and ePub book, written by Carolyn Mae Kim in 2020-12-29, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Social Media Campaigns can be Read Online from any device for your convenience.
Social Media Campaigns Book PDF Summary
This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201
Detail Book of Social Media Campaigns PDF
- Author : Carolyn Mae Kim
- Release : 29 December 2020
- Publisher : Taylor & Francis
- ISBN : 9781000290608
- Genre : Business & Economics
- Total Page : 227 pages
- Language : English
- PDF File Size : 10,6 Mb
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