Corporate Brand Design is popular PDF and ePub book, written by Mohammad Mahdi Foroudi in 2021-09-30, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Corporate Brand Design can be Read Online from any device for your convenience.
Corporate Brand Design Book PDF Summary
Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand development process: Brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs. By combining academic theory with practical case studies and examples, readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand. The book is a useful resource for advanced undergraduate and postgraduate students of strategic brand management, corporate brand design and visual identity, and marketing communications.
Detail Book of Corporate Brand Design PDF
- Author : Mohammad Mahdi Foroudi
- Release : 30 September 2021
- Publisher : Routledge
- ISBN : 9781000459067
- Genre : Business & Economics
- Total Page : 336 pages
- Language : English
- PDF File Size : 17,6 Mb
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