Brand Naming is popular PDF and ePub book, written by Rob Meyerson in 2021-12-14, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Brand Naming can be Read Online from any device for your convenience.
Brand Naming Book PDF Summary
You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
Detail Book of Brand Naming PDF
- Author : Rob Meyerson
- Release : 14 December 2021
- Publisher : Business Expert Press
- ISBN : 9781637421567
- Genre : Business & Economics
- Total Page : 233 pages
- Language : English
- PDF File Size : 17,8 Mb
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